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The podcast also covers the future of content commerce and the impact that the new strain of entrepreneurs might have on the way that brands develop their particular content through the various social media outlets that they can use today. The creators of the Fresh Digital Consumer Podcast recognize that it is important to get podcasters to take into account the way that their content is delivering across several platforms and think about just how this content is going to impact buyers in the future. The podcast afterward goes on to go over the importance of live streaming and exactly how the new digital consumer should engage with articles commerce. Finally, they offer up their recommendations for entrepreneurs who would like to engage a new pair of buyers that may not necessarily be tech savvy.